On ScreenMusic Video
Music Video
Small works of art with a big impact
Approach
“Music videos are like small works of art – their job is to lift the song.” My mentor, the experienced director Marcus Sternberg, put it in a nutshell. A music video is more than moving images set to music: it is a visual experience in its own right. It should amplify the song’s message, let the artist shine and stay in the memory.
Yet working in front of the camera can be a challenge even for seasoned artists. This is exactly where my work begins.
My work
- 01
On-camera performance coaching
Based on the director’s interpretation I carefully prepare the artist for the shoot. Together we work out the narrative layer of the storyline and the performance layer in detail. My aim: the artist’s values, brand and identity stay clearly visible – authentic, unique and coherent.
- 02
Conceiving and realising dance choreography
For the dancers or the artist: every movement tells something. Drawing on the artist’s physicality and the director’s vision I develop choreography that fits both the music and the personality, and bring movement in line with the imagery and dramaturgy. This creates room for authentic, powerful performances.
- 03
Directing in selected cases
On special projects I direct myself, combining my experience in choreography, movement and camera work with a fine sense for aesthetics, dynamics and narrative power.
In front of the camera or behind the scenes – I bring movement into images, tell stories through body and space, and let music breathe visually.
Projects
All work →Projects coming soon.